Tuesday, March 3, 2015

Eleanor & Lorena...Adventures in re-branding!

To fans of Fleetwood & Co...it's another new year and I felt it was time to make some changes. Along with a ton of new little pretties I've made and am getting ready to list for you, I felt a name change was in order. I wanted something that reflected my love for history and all things pretty and vintage. 


So along comes Eleanor & Lorena, the names come from Eleanor Roosevelt and her best friend (and alleged secret lover) Lorena Hick. I adore their story of a love that could just never be, due to of course her political and historical status. But still the story and their love letters are beautiful. And I wanted the name to reflect onto the jewelry that I make. That vintage love, beauty and history.


So there is the reasoning behind the madness of re-branding my shop, let me know what you think of the new name! ♥

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